Day 13: Mastering Content with CofounderGPT
After the headache we had last weekend doing a simple website move, things are starting to move again. Slobodan made some good progress on Day 12 building the front-end of Knowlo. It’s still going to take a few weeks before we can actually start testing this product out.
In the meantime, we’ll get back to some of the ideas we were discussing with CofounderGPT on Day 10. We need to find a way to start spreading the word about Knowlo, and CofounderGPT had some ideas we could work off.
Let’s see what we can come up with today.
The original plan
CofounderGPT came up with a long list of things that we could try. Here is the list we went with in Day 4:
we’re obviously not going to do all of that but we did narrow it down last time to 1, 2, 3 and 7. Today we’re going to work on 1 and 7. Specifically, we’re going to create a long form article for our blog and we’re going to create our first newsletter with the help of CofounderGPT.
Why go with content?
There are a few reasons why we decided to go with content.
First, CofounderGPT is good with writing content and I think with some light supervision, it can produce some pretty good results. We want to minimize our time investment doing this and CofounderGPT is well suited to do most of the work here.
Second, we’ve had a lot of success with content at Vacation Tracker. To this day, it is one of our best customer acquisition channels. So we want to get started early with SEO friendly content and getting Google to index our site.
What does SEO-friendly articles mean? SEO is a wide subject and outside the scope of this article. Here is a short explanation from CofounderGPT about what SEO is:
Search Engine Optimization (SEO) aims to improve a website’s visibility on search engines like Google, increasing organic traffic. It involves identifying relevant keywords, optimizing on-page elements (title tags, meta descriptions, content), and enhancing off-page factors (quality backlinks). By optimizing these aspects, a website becomes more attractive to both search engines and users, leading to higher rankings on search results and ultimately attracting more potential customers.
Third, we have about 25 people who subscribed on this website. we’re assuming that they signed up because they want to get updates from us about the product so we want to start engaging with them through a newsletter.
So, Let’s get CofounderGPT to research and create some content.
Researching the first article
We went with four recommendations from CofounderGPT last time, of which I had liked two. Looking back, I actually only like one. So we’ll use that topic for the first article.
Before getting started, let me outline what the objective here is. I don’t have time to write the daily updates, the work on Knowlo and to write these AI-generated articles. So we’re going to have to figure out a way to move quickly. I’m trying to find the most efficient way to research an article, research the keywords we should use for it, have CofounderGPT write the article, and have CofounderGPT do an SEO optimization of it before publishing it. In other words, I need to figure out a system which will allow us to produce decent-to-good quality articles with a minimum time investment.
The first article subject I decided to go with is “Harnessing the Power of AI for Niche Industries: Uncovering Hidden Gems. This piece will explore how AI-powered knowledge management tools can be tailored to serve niche industries, showcasing unique use-cases and benefits for businesses in sectors that may not typically be associated with AI-driven solutions.”
I have access to the ChatGPT browser plugin so I’ll ask it to do some research and recommend a few interesting niche industries we could write about. I’ll do the same on Bing because I find Bings capability to crawl and understand the web far superior to that of ChatGPT with a browser (for now).
Here is the prompt I used:
While we were working on our GTM strategy, you suggested that we do an AI-generated content series as part of our plan. Slobodan and I want to spend the least amount of time producing these pieces so we will rely on you to research the subject, research the keywords, and then write the article in an SEO friendly way.
Here is the subject of the first article we are going to write: “Harnessing the Power of AI for Niche Industries: Uncovering Hidden Gems. This piece will explore how AI-powered knowledge management tools can be tailored to serve niche industries, showcasing unique use-cases and benefits for businesses in sectors that may not typically be associated with AI-driven solutions.”
Can you please do some research on this subject and give me a list of 10 possible niche industries you would recommend we write about?
After a few minutes of research, here is are the industries that CofounderGPT recommended:
they’re all big industries, not something I would consider niche in the traditional sense of the word. Let’s see what Bing has to say about it.
Since Bing is not trained to be CofounderGPT, I used a simpler version of the prompt from above where I eliminated references to our project and told Bing that It’s a researcher helping me write an article. Here is the result:
Ok most of these are pretty large industries as well. I guess I have to be more specific.
So I’ll ask both to create a new list of 10 with more niche industries. But I’ll include a few of my own because I’m interested to explore the impact of AI on those industries. The ones I want to include are software startups (because we are one), legal (because I can’t wait until we have an AI lawyer), agriculture (because a good friend is doing some pretty interesting stuff in agriculture) and real estate (because I want to invest in real estate in the future).
The second time I got a lot of different suggestions including cybersecurity, sports analytics, logistics, hospitality, nonprofit and human resources. Seeing as Vacation Tracker is an HR tool, I’ll choose that as the 5th industry for our article.
Creating an article outline
With these 5 chosen industries, Let’s ask CofounderGPT to create an article outline:
Let’s go with software startups, legal, agriculture, real estate and human resources.
Now we need to create an article outline. We want this article to be at least 2000 words. It is going to be a well researched long form post written by you, CofounderGPT.
Please create an outline for the article which includes detailed sections about each of the industries we decided to go with.
The first iteration of the outline was not fantastic so I asked CofounderGPT to give me some alternative ones and the third one it suggested was this:
Let’s go with this one, I think it covers everything that we need. I like that CofounderGPT broke down approximately how many words we should have in each section. we’ll need to write this article section by section because CofounderGPT won’t understand if you just ask it to write based on this outline. You’ll find that the number of words will be much less than what you ask for.
Before we write the article, we should do some basic keyword research so we know what CofounderGPT needs to optimize the article for. This is part of doing SEO. I tried to see if the web-connected version of CofounderGPT is able to do keyword research and unfortunately It’s not:
I’m no expert in keyword research but I do know that when you want to do keyword research, one good place to start is Google Keyword Planner.
I don’t have many ideas for keywords we should optimize for, but we should try to connect what Knowlo does with the article content. So I’ll try a few things I think are related:
The good thing about Google Keyword Planner is that it will suggest similar keywords to the ones you wrote, except the ones it suggests actually have search volumes. Since these articles are in English, I set the location for the keywords to be USA, Canada, UK, Australia and New Zealand. By default it will be whichever country you’re in.
Here is what it came up with:
The search volumes seem pretty small but people are already bidding on these keywords as you can see in the last 2 columns (those are the top-of-range and top-of-page per-click bids). Google is not always super accurate with these traffic volumes but It’s clear that on a relative basis, “knowledge base in AI” is the clear winner. So we’ll ask CofounderGPT to go with that when optimizing our article for SEO.
Writing the article with CofounderGPT
With this outline and keyword, we’re going to give CofounderGPT a detailed prompt which includes the outline it created. Get ready, this is a long one:
I would like you to act as an expert SEO writer to write a long form blog post for our Knowlo blog. The author of this article will be you, CofounderGPT. The subject of this article is how AI knowledge bases will impact niche industries. Please do some research so that you will be able to write a high quality and relevant article for our audience.
Here is the outline for the article and how many words each part of the article should have:
“Title: “Harnessing the Power of AI for Niche Industries: Uncovering Hidden Gems”
Introduction (300 words)
The importance and relevance of exploring AI in niche industries.
Brief preview of the specific industries that will be discussed.
The Power of Niche: Why Focusing on Specific Industries Matters (300 words)Explanation of the value of niche markets.
How AI can uncover hidden potentials and solve unique problems within these sectors.
Spotlight on Niche Industries: AI Transformations
Software Startups and AI (500 words)
The role and impact of AI in software startups.
Potential future developments and transformations.
The Intersection of AI and the Legal Field (500 words)
How AI is currently used in the legal field.
The transformative potential of AI for legal processes and services.
AI Takes Root in Agriculture (500 words)
The state of AI in agriculture.
How AI can further revolutionize farming practices.
A New Blueprint for Real Estate (500 words)
The integration of AI in the real estate industry.
Future potential of AI to reshape property transactions.
AI in Human Resources: From Hiring to Retiring (500 words)
The current role of AI in human resources.
How AI may innovate HR practices in the future.
Conclusion (400 words)
Recap of the specific ways AI can innovate within these niche industries.The importance of recognizing and harnessing AI’s transformative potential.A call to action for readers to explore AI opportunities within their own fields.”
The keyword we are optimizing for is “knowledge base in AI”.
Our audience are product managers and CTOs of software startups. Do not mention this in the article, I am telling you so that you can write with this audience in mind.
Please play the role of expert SEO writer and write a 300 word introduction for this article. Write it in an interesting and engaging way, but not over the top. Simple and elegant writing style.
I had to go through a few iterations to get this right. And I’ll probably have to go through a few more iterations but this is basically going to be my prompt template for creating articles by CofounderGPT. This is the first and main one that gives CofounderGPT the context. Whenever we have an outline, I can plug it into this template and it will have context.
With this prompt, the introduction that CofounderGPT wrote was decent so I kept it and put it into Google Docs. I won’t paste it here, I’ll put a link to the full article at the bottom of this one so that I don’t have to paste individual sections here.
we’ll need one more prompt template since we are going section-by-section. I wrote something which worked well to complete all the sections of the article:
Here is summary of what you wrote so far: <PASTE IN SUMMARY>
Let’s turn to the next part of the article: Software Startups and AI
This is the outline for this part: The role and impact of AI knowledge bases in software startups. Potential future developments and transformations.
Instructions: Please play the role of expert SEO writer and write 500 words for this part. If necessary, do some research to find additional information. Explain multiple ways how AI will impact software startups, specifically if looked at through the angle of AI knowledge bases and help desks. Provide examples of possible short term use cases. This is a section of the article we’re writing so keep that in mind and please write it to be consistent and in the same writing style with the rest of what you wrote.
Write it in an interesting and engaging way, but not over the top. Simple and elegant writing style.
You’ll notice that I repeat some things, that I insert a summary of what it wrote so far, that I ask CofounderGPT to do some research and that I keep repeating the writing style and reminding it to be consistent. I’ve found that it gets lost sometimes when doing a long string of tasks and writing long and detailed prompts keeps it focused.
I used this prompt and modified it slightly for each of the sections and came out with an ok article by CofounderGPT. I’m not crazy about it to be honest and it does sound kind of generic. But it does have some ok information in it and we’ll hopefully improve the quality of these articles over time.
Writing this first article actually took much longer than I expected. Mainly because I was fine tuning the prompts and also because CofounderGPT kept getting lost and I kept having to refocus it on what we were doing. And the article actually came out at 3,800 words instead of the 2,500 I was aiming for. The next article we write should take much less time, otherwise we won’t be able to continue writing articles by CofounderGPT if it requires this much input from me.
Pictures for the article
Now that the article is written, it would be nice to add some visuals to it. Let’s ask CofounderGPT to suggest 1 cover image and 3 pictures that we could add for the article. Seeing as it was getting lost in the sections and that the article ended up 3,800 words, I had to summarize it section by section so that it could fit into 1 prompt box.
So I pasted the summarized version of the article and asked CofounderGPT if it understood the whole article. It acknowledged that it did so I asked the following prompt for the images in the article:
I would like to come up with 3 images for this article.
Image 1: This is the cover image of the article. It should represent what the article is about. Please don’t suggest obvious things like lightbulbs, cogs, people in an office or other generic stock image ideas. Please be original and creative and come up with something unique for the cover image.
Image 2: Suggest an image for the section AI Takes Root in Agriculture.
Image 3: Suggest an image for the section AI in Human Resources: From Hiring to Retiring
Please provide 3 suggestions for each image.
I’ve already spent way more time on all this than expected so I just chose 1 of the suggestions for each image and then turned to the AIPRM plugin to generate a Midjourney prompt. Then I pasted those prompts into Midjourney and quickly picked the images for CofounderGPTs article.
Bonus: Free Prompt Templates
While doing this, I accidentally found a way to get the prompt templates that the AIPRM plugin uses and tries to hide from you. It’s very simple actually. I’ll tell you how to do it and how I accidentally figured this out.
I usually only use this browser plugin for one or two prompts when I need something fancy and elaborate, and then I shut it off. I like my ChatGPT interface clean to start and AIPRM is very noisy. So I activated AIPRM and used the Midjourney template to generate the prompts for the images for our article. After creating all the prompts I needed, I then shut off AIPRM.
I had to go back later on to get one of the prompts it created but the connection timed out. So I refreshed the page and low and behold, I see the prompt template AIPRM sent instead of me to Midjourney:
So when I wrote “futuristic farm” as the keyword for the AIPRM plugin (see where it says ), it plugged the keyword into this template and sent this invisibly to Midjourney instead of me. It’s hidden if you have the plugin running, they send it in the background and only show you what ChatGPT answers. But if you turn off the plugin and refresh the page, You’ll see the prompt template in all It’s glory.
Getting back to our article, the final step was to transfer all the content into WordPress and to publish it. In WordPress, we have an SEO plugin installed called AIOSEO and its giving this article a score of 67/100. So we’ll definitely need to improve our SEO on the next one but this one is getting published as is. No more time to spend on it. Here is the article: Harnessing the Power of AI for Niche Industries: Uncovering Hidden Gems.
Let’s keep moving.
For the newsletter we want to do something really basic. we’re going to try to send it weekly to provide a summary of all the articles we published and some curated AI news for that week. Since we started with Mailchimp, we’ll use that for creating our newsletter template.
Since we’re not paying for Mailchimp because we’re a scrappy startup and we have no intention to pay for it until our mailing list is significantly bigger, we’re stuck with some pretty basic stuff in terms of what we can use for our newsletter. But that’s ok, we don’t want this to look fancy. The important thing is that we write about interesting stuff for our audience.
I chose the most basic option and with the help of their builder, I managed put together a newsletter template which had a Logo at the top, a small section with some intro text, a section for the Knowlo news of the week, and a section with 5-6 relevant AI news. The bottom part of the newsletter was put there automatically by Mailchimp and I just updated our social media information.
The Knowlo part is easy. We wrote 3 articles in the last week or so, including this one. So we’ll write 1-2 sentence summaries of each article with a “read more” link. What are we going to do for the AI curated news?
I actually don’t have any clever ideas on how to automate this part using CofounderGPT. I’ve been keeping up with AI through various channels: Twitter, Youtube videos, tech news sites, specialized blogs (like Stratechery) and LinkedIn. So I’m not sure how I can get CofounderGPT to aggregate all that and chose What’s relevant for founders and entrepreneurs. I’m going to have to do that part myself I guess and get CofounderGPT to summarize the articles.
I dug up 4 pieces of AI news I thought would be interesting to our audience and asked CofounderGPT to summarize the articles. There were lots of news this week, just like most weeks these days. AI is moving super quickly. But one of our jobs is to curate only the most relevant information for this newsletter and for this week that meant 4 items.
The newsletter is ready to go. It took a little longer today to set everything up, but now I have a template for all future newsletters. It should not take more than 20 minutes to put it together and send it out from now on.
The best way to see what the final product looks like is to look to the right sidebar of this article, enter your email address and hit the “subscribe” button
Although we didn’t directly spend any money today, we did have to pay our WordPress freelancer $250 to finalize all the details of the website for us.
Time spent today: 7h
Total time spent: 87h
Investment today: $250 (WordPress freelancer)
Total investment: $913.54 USD
Slobodan will be continuing to build the Knowlo prototype this week and he will write a second more technical post. I will be working on adding some content to the Knowlo website based off what Slobodan is working on. I’ll be working on a second CofounderGPT article (which will hopefully go faster), I’ll prepare our second newsletter and I’ll try to work on finding us some pilot customers.