Why Day 27.5? Because It’s a really slow week here at Knowlo and I can’t justify calling this a “full day” update.

Slobodan is on vacation for two weeks. I’m getting ready to go to Serbia for a month where the whole Vacation Tracker team will be meeting for the first time in 2 weeks. Many of the emails I sent out last week received an Out-of-Office reply. I’m turning on my AC almost every day. There’s no mistaking summer is in full swing.

So we’ll only have one update for you this week which is this one. Let’s get right into it.

AI Content Series

As you may remember, CofounderGPT and I were battling on Day 13 to try to create high quality content in under an hour. We were not successful and ended up taking closer to 3 hours to create a 3,800 word article on Harnessing the Power of AI in Niche Industries. Then in Day 14 we actually managed to write a decent quality article within an hour about How AI will Shape the Next Generation of Self-Service Platforms.

From here, CofounderGPT has penned a few other accompanying articles: StoryBrand 101: Attract Startup Customers, Startup Prioritization: The $50 decision, Digital Campfires: Your Secret Weapon to Round Up Beta Users, Startup Remarketing: Capture Lost Leads, and AI: The New Force in Startup Sales.

From the second article onwards, it took CofounderGPT and I around an hour or so from research to published article, including any accompanying images which we create using Midjourney. we’ve tried out various approaches for each these articles and today I’ll provide a short example of how we’re going to write the next article.

The process

The way many of these accompanying articles start is that I ask CofounderGPT to analyze an article that I wrote and to come up with some ideas for an accompanying article.

We did one for Day 24 when I wrote about sales, but we didn’t do one yet for Day 26. So I asked CofounderGPT to analyze my last article and suggest 10 article subject ideas that would appeal to our audience. As usual, the first set of ideas that came out were average. But with nudge to “make it better” and to “be more creative and thought provoking”, CofounderGPT came up with a few pretty interesting ideas.

We settled on The Psychology of Ad Copy: What Makes a User Click?

I think this is a pretty interesting article subject. I might learn something from it and hopefully, others will too.

Here is the process we followed:

1. CofounderGPT created an outline. I asked for a few revisions.
2. Then using the outline, I used my “article prompt” (see below) to get CofounderGPT to write the article. We did it three sections at a time so that it would maintain enough depth for each section.
3. I asked for suggestions for a cover image and asked for a few iterations.
4. Then CofounderGPT suggested a few images to put inside the article.
5. Once we selected the images, CofounderGPT wrote the Midjourney prompts.
6. We generated the images using Midjourney. We did about 25 iterations of images to get to the ones in the article.
7. CofounderGPT wrote a 2 sentence excerpt and a 160 character meta description.
8. CofounderGPT wrote Twitter and LinkedIn posts for the article for Knowlo’s social media accounts
9. Publish

This whole process now takes about an hour, which is what we set out to do when we started.

Here is the “article prompt” used once we have an outline:

Act like a seasoned copywriter who has dedicated over 20 years to perfecting the art of persuasive writing. With a collection of industry awards to your name, your content stands out in its ability to captivate readers and prompt action. Your masterful application of psychological nuances has not only educated audiences but also earned you the highest click-through rates across the industry.

Writing Style Guidelines:
– Craft Actionable Content – Inspire readers to take steps or make changes after engaging with your work.
– Clarity Over Complexity – Avoid jargon and fluff; deliver your points in a concise and straightforward manner.
– Friendly and Informal – Engage your readers as if conversing with a close friend, making your content relatable and welcoming.
– Storytelling – Enthrall your readers by using narratives to bring your content to life, offering a unique and enjoyable experience.
– Simplify Your Language – The complexity of your language should be at a level comprehensible by a 6th grader.

Assume this persona and draw from your depth of experience and unique techniques in crafting engaging, enlightening content that resonates with readers.

Here is the article title: <PUT YOUR ARTICLE TITLE>

Article outline: <PUT YOUR ARTICLE OUTLINE>

Instructions: Using the guidelines above, write sections 1, 2 and 3 of the article. Be comprehensive, detailed and thorough.

I have to give credit to Guillaume Moubeche from Lemlist for the inspiration for this prompt. He shares a lot of interesting prompts in his newsletter. I use and modify some of them, like I did with this one where I rewrote his prompt and added my touch to it.

And check out the final article by CofounderGPT: The Psychology of Ad Copy: What Makes a User Click?

Going direct to find beta customers

I had this idea which I’ve started working on with CofounderGPT to try to reach out to some founders in my LinkedIn network directly to see if they might be interested to try out Knowlo in their products. It’s a long shot but I won’t know until I try.

I have 683 people as 1st connections who have the word “Founder”. I went through the first 100 results and made a list of 20 founders who seem to have a software business.

Next, what I want to do is ask CofounderGPT to analyze their website to see if they could benefit from using Knowlo in their products. I’ve done this for 5 of the 20 so far and it seems to be working pretty well.

Here is the prompt I used to see what CofounderGPT thinks of Vacation Tracker as a potential beta customer:

We are going to look at some SaaS websites and analyze them. We’re looking for companies who would get value from Knowlo and who would be open to try out our beta. If you don’t think that Knowlo can be a valuable tool for one of these companies, then tell me and we can move to the next one. We only want companies who would benefit from the Knowlo beta.

Let’s start with Vacation Tracker. Here is the website: https://vacationtracker.io/.

Analyze the website and the product features. Is this a potential customer for the Knowlo beta? If yes, please provide an explanation and examples of how Knowlo could benefit Vacation Tracker’s users.

And the result of the analysis:

So I think this may actually work. I don’t have time to test the entire idea out today but what I want to do next is get CofounderGPT to write a short LinkedIn message to the founder based on its analysis. And then I want to send about 30 messages to people in my network who would potentially benefit from Knowlo. My goal is to have everything ready for our beta launch.

Hard vs. Soft Launch

Speaking of launches, when are we planning to launch? Well, we’d be kind of dumb to do a full launch right as the vacation season is kicking off. Which is why we’re going to do a “soft” launch in late July and then a “hard” launch hopefully sometime in September.

Here is CofounderGPT’s explanation for the difference between a soft and a hard launch:

Soft Launch: A quiet, limited release of a SaaS product to gather feedback and make improvements before a wider release.

Hard Launch: The full, public release of a product, usually accompanied by a substantial marketing campaign, with the aim to generate immediate awareness and revenue.

As I mentioned, Slobodan is on a 2 week vacation right now. I’ll be going on a 1 week vacation after that. So we’re going to launch our beta after I get back from vacation.

Scoreboard

Time spent today: 3h

Total time spent: 189h

Investment today: $0 USD

Total investment: $1,284.45 USD

Beta list subscribers: 90

Paying customers: 0

Revenue: $0

What’s Next?

I’m not sure. I may have some time to look at how we’re going to do Knowlo’s pricing after the beta. If not, I’ll see what other activities I can do to try to grow our beta list.